ISSA Partner Spotlight: Automated Business Designs

Aligning Your Sales Strategy With Your CRM

Thursday, June 11, 2026

12:00PM

When your CRM and sales strategy work together, selling becomes intentional and effective. This session demonstrates how to align your CRM workflow with strategic priorities, ensuring sales teams focus on the right prospects, deliver consistent messaging, and create stronger client relationships.

Your sales CRM should reinforce your strategy, not slow it down. This presentation breaks down how to structure CRM workflows, pipeline stages, and activity tracking to support your sales goals.

Attendees will leave with practical strategies for building a winning sales approach and how to use their CRM to:

MEET THE SPEAKER

John Duris, Software Sales Strategist at Automated Business Designs, has a proven track record for bringing together staffing firms and technology solutions for over 14 Years. His years of working in the staffing industry translate into an understanding of the unique operational pains that staffing firms face. John’s passion for building relationships complements his talent for consulting with staffing professionals to bring them technologies and solutions that will alleviate inefficiencies and maximize profit and productivity.